2020年上海市静安区高考一模英语试卷

　　一、语法填空

　　Directions: After reading the passage below, fill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank.

　　How Do Avalanches Happen

　　If you’re ever skiing in the mountains, you’ll want to be aware of avalanches. An avalanche is a sudden flow of snow down a slope, such as a mountain. The amount of snow in an avalanche 1. (vary) based on many things, but it can be such a huge amount that it can bury the bottom of a slope in dozens of feet of snow.

　　Avalanches 2. be caused by natural things. For example, new snow or rain can cause built-up snow to loosen and fall down the side of a mountain. Artificial triggers（诱发因素）can also cause avalanches. For example, snowmobiles, skiers, and explosives 3. (know) to lead to avalanches.

　　Avalanches? usually occur? during the? winter? and spring, 4. snowfall? is? greatest.? As they are dangerous to any living beings in their path, avalanches have destroyed forests, roads, railroads and even entire towns. Warning signs exist that allow experts to predict -- and often prevent -- avalanches from 5.

　　? (occur). When over a foot of fresh snow falls, experts know to be on the lookout for avalanches. Explosives can be used in places 6. massive snow buildups to trigger much smaller avalanches that don’t?? pose a danger to persons or property.

　　When deadly avalanches do occur, the moving snow can quickly reach over 80 miles per hour. Skiers caught in such avalanches can be buried under dozens of feet of snow. 7. it’s? possible to dig out? of such avalanches, not all are able to escape.

　　If you get tossed about by an avalanche and find yourself 8. (bury) under many feet of snow, you might not have a true sense of which way is up and which way is down. Some avalanche victims have tried to dig their way out, only to find that they were upside down and digging 9. farther under the snow rather than to the top!

　　Experts suggest that people caught in an avalanche try to dig around? you 10. (create) a space for air, so you can breathe more easily. Then, do your best to figure out which way is up and dig in that direction to reach the surface and signal rescuers.

　　二、完形填空

　　In the Fake News Era, Building Trust with Consumers Is Crucial

　　With consumers growing increasingly frustrated with online advertising and privacy concerns, how to you convince shoppers to buy your narrative（叙述）, let alone your product?

　　A recent report by Trust-Radius, a software review company that connects buyers and vendors（供应商）, may be able to shed some light. Among other interesting findings, it turns out that it may actually benefit brands to be painfully _____ about their products.

　　Consumer awareness of influencer marketing tactics（策略）is increasing. _____? according to the report, most consumers trust online peer _____ as much as recommendations from friends -- and well above company advertising message. Feedback from everyday folks, it seems, actually carries more _____ than a brand ambassador （大使）from an out-of-reach personality.

　　Transparency（透明度）is crucial The report found that there is a large trust _____ between vendors and buyers. While vendors believe they are transparent, most buyers don’t appear to see it. During the sales process, for example, 85 percent of vendors -- _____ to be open about their product’s limitations during the sales process -- but? only 36 percent of buyers share that same view. The reality is, consumers don’t expect any products to be _____ -- they just want to enter relationships with their eyes wide open so that they can _____ the options that are best for? them. They also want brands to be more _____. 66 percent of consumers say they will leave a company if they feel they are being treated like a number and not an individual.

　　Along with the combination of take news, advertising fraud, and data leaks, there have been fake reviews as well. Review sites have been _____ giving preferential（优惠的）treatment to paid advertisers, and consumers are increasingly discerning（有辨别力的）, as a result. _____, review sites are not our only source of peer reviews, with social media providing customer experiences on a second - to - second basis. When brands treat every _____ with a customer as a potential review, they’ll start paying more attention to detail, and being alert to delivering a valued and memorable experience every time. Taking feedback seriously also lets current customers feel valued and respected and makes your business seem more approachable. This helps secure _____, and often, these customers? will become brand ambassadors to their friends, family and people they meet online.

　　The challenge for brands today is determining how to use the _____ of the consumer to their advantage. In an age of cutting - edge technology, artificial intelligence, and self-service customer care, it’s odd to acknowledge that the best way to build trust with your customers is by holding an open _____ with your customers. Being more human, transparent, and listening to what people are saying will see your company thrive in an era marked by consumer suspicion.

　　1.A.nervousB.honestC.carefulD.particular

　　2.A.InsteadB.OtherwiseC.MoreoverD.However

　　3.A.reviewsB.reactionsC.experiencesD.instructions

　　4.A.weightB.risksC.warningsD.burdens

　　5.A.relationshipB.influenceC.gapD.extension

　　6.A.refuseB.hesitateC.desireD.claim

　　7.A.advancedB.perfectC.remarkableD.unique

　　8.A.considerB.offerC.selectD.exercise

　　9.A.efficientB.profitableC.humanD.responsible

　　10.A.associated withB.mistaken byC.praised asD.criticized for

　　11.A.On the contraryB.In factC.By contrastD.In a word

　　12.A.cooperationB.complaintC.interactionD.appointment

　　13.A.safetyB.loyaltyC.convenienceD.employment

　　14.A.moneyB.choiceC.habitD.voice

　　15.A.dialogueB.debateC.competitionD.contract

　　三、阅读理解

　　As humanity has got richer, animal’s roles have changed. People need their services less than before. Fewer wolves and thieves meant less demand for dogs for protection; the internal combustion engine（内燃机）made horses unneeded; modern sanitation（卫生设备）kept rats in check and made cats less useful. No longer necessities, domestic animals became luxuries. Pet-keeping seems to kick in when household incomes rise above roughly $5,000. It is booming.

　　The trend is not a new one. Archaeologists（考古学家）have found 10,000-year-old graves in which dogs and people are buried together. Some cultures -- such as in Scandinavia, where dogs have long been both working dogs and companions -- have kept pets for thousands of years. But these days the pet-keeping urge has spread even to parts of the world which have no tradition of sinking into a comfortable chair with a furry creature.